Since moving out to Dubai I've been exposed to a world of marketing with virtually no data regulation. Though this may seem like heaven (see my earlier rant against the DPA ) there are certain drawbacks I have discovered.
a) In a world where data is so unprotected it also seems to be of very poor quality. Not sure if this is because people don't feel ownership of their own information and therefore don't care about it, or it just reflects the local conditions of dealing with many different languages and cultures in on place.
b) It makes marketers lazy - why bother targeting your e-shots too carefully if you can just spam everyone without fear of prosecution?
So even though I loath the DPA in its active and practical application, I'm coming round to thinking in principle it may not be a bad thing if only to make marketers better practitioners.
Also I hate to think what massive opportunity for bank fraud there is out hear...if only the banks had any money left in their coffers.
Some days we wake up and the world is just the most beautiful place.
